Jordan- ZION 2 LAUNCH

Creative Director

The new Zion 2 shoe was about to drop and there was one problem Zion Williamson had missed a full season due to injury. His absence left a huge hole in the NBA landscape, and people wanted to know, ‘What’s up with Zion?’ Alongside a more traditional tease clip, we created three short films that answer the question, ‘What’s up with Zion?’ in the run up to the Zion 2 launch.