Tampa Bay Bucaneers
Art Director
The campaign was all about defending the bay. It was a rally cry for fans and the team. We wanted to get back to a classic time in Football where players were portrayed heroically.
Integrated Campaign
The campaign was all about defending the bay. It was a rally cry for fans and the team. We wanted to get back to a classic time in Football where players were portrayed heroically.
A huge inspiration for these spots were old 60’s and 70’s NFL Films. With John Facenda’s booming voice and poetic descriptions of the epic battles. We wanted to use this to remind fans that Sunday was our day and we needed them to help fight.
Art Director
The campaign was all about defending the bay. It was a rally cry for fans and the team. We wanted to get back to a classic time in Football where players were portrayed heroically.
