GERBER GEAR - HELLO TROUBLE FILMs
Art Director / Editor
This was a manifesto film that helped launch their newest knife The Instant, as well as lay out the foundation for the Hello Trouble brand campaign. The edit came alive almost before filming though the boards we created. We knew there was a cadence and rhythm that we wanted to try and hit. When I first started working on this campaign I knew I wanted to use this Charlie Parr song and it worked out pretty perfectly.
